April 15, 2025
Construction Trade Associations: The Biggest Marketing Challenges
Marketing a trade association in 2025 comes with unique challenges driven by rapid shifts in technology, member expectations, and industry competition.
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March 31, 2025
U.S. Data Center Construction Set for Significant Growth in 2025
The data center industry in the United States is experiencing unprecedented growth. The latest American Institute of Architects (AIA) 2025 Consensus Forecast of construction growth shows the data centers construction segment projected to grow by 21.9% in 2025 and another 14.6% in 2026.
March 21, 2025
Marketing for Building and Construction Trade Associations
Marketing for building materials trade associations in 2025 will focus on digital innovation, sustainability, advocacy, and industry education. Here are the key trends shaping the landscape.
March 17, 2025
Maximizing PR Results for Your Building Products Brand
Much like building a single-family home or commercial building, you need to lay the foundation before you start selecting and installing cladding, windows, and insulation. Undertake the same critical exercise before choosing an agency partner to help you up the ante with your PR efforts.
October 22, 2024
The Importance of Localized, Regional Marketing for Building Material Brands
Brands that compete and sell products globally focus their energies on developing a global identity. Consider the marketers for brands such as Pepsi, a renowned cola that, realistically, does not need to market its products uniquely to each region of the country.
September 17, 2024
Digital Marketing in the Data Privacy Era
Think about the last time you left your office or your home – or anywhere – without your mobile device. Chances are the moment you realized you had forgotten it, you turned around to retrieve it. Be without your device for even a few hours? Unthinkable these days.
August 19, 2024
Part 2: B2B Marketing Trends & Challenges
An extraordinarily tight presidential race between two candidates whose economic policies will impact B2B businesses. The ongoing challenge of adapting to – and adopting – artificial intelligence. A skilled labor shortage in many industrial sectors.
August 7, 2024
Effective Email Marketing Strategies for Building Products Brands
At first blush, email marketing might seem simple. Create a list, design a few emails, and hit send. That should drive engagement and generate leads, right? Think again.
July 23, 2024
The Role of Influencer Marketing in the Building Materials Industry
Once the domain of lifestyle and consumer brands, influencer marketing has made significant inroads into B2B marketing. Today, influencer strategies have the power to deliver value for brands in the building and construction industry.
July 11, 2024
Part 1: B2B Marketing Trends
As a marketing agency focused on B2B marketing for many of our clients, we sought an AI-perspective on current B2B trends. Part one of our analysis focuses on the top 10 B2B marketing trends today. Following is the ChatGPT perspective along with a practical point-of-view from BLD Marketing.
May 14, 2024
Performance Marketing for Building Materials Brands
Performance marketing is a crucial aspect of the overall digital marketing strategy for building products manufacturers, and it is reshaping how businesses reach and engage with their audiences, whether they are architects, specifiers, builders, developers, or all of the above.
January 11, 2023
Talking Trade Shows
Exhibiting at trade shows has been a marketing strategy staple for building materials brands for decades: showcasing products, building relationships with new and existing prospects and customers, and giving the industry a peek behind the curtain into what is new and innovative at your organization.
August 4, 2022
The State of Sustainability
Sustainability is having a significant impact on product selection in the building materials industry. The effects of these choices are evident on buildings being constructed around the world.
June 23, 2022
Top 10 Considerations When Selecting an Ad Agency in the Building and Construction Industry
BLD Marketing has been dedicated to the building and construction category for more than two decades. We exclusively service building materials brands and have added several new clients to our roster over the past two years since our ownership and name change. This effort is all aimed toward building our brand into a results-oriented, digital marketing firm serving both the commercial and residential building materials markets. We have experienced significant growth recently and have interacted with a number of brands in the category to determine their needs and how we can best help them. Here’s what we have learned.
March 23, 2022
Achieving Message Consistency for Your Building Products Brand
As a building products manufacturer, your company should have a carefully crafted brand voice that helps to define who you are in the marketplace.
January 27, 2021
Trade Show Tradeoff: Time for Re-Evaluation
As a building materials manufacturer (BMM), you know the drill. It is one you have likely conducted every year when it came time to lock down your marketing budget. Carefully select which industry trade shows make sense for your company. Then, determine the size and scope of your exhibit or your booth, design it, build it, and ship it.
May 19, 2020
Training Practices for Today’s Building Materials Manufacturer
In order to be impactful and add value, today’s building materials sales professionals must become trusted advisors to primary influencers (like architects) for product specification and selection.
