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May 21, 2025
Hispanic workers now make up 34% of the U.S. construction workforce and is growing. Understanding the culture of this workforce segment is critical to the future of the building and construction category.
May 20, 2025
To best reach and recruit Latino construction workers in the United States, effective strategies need to be culturally informed, community-based, and built on trust and accessibility.
May 12, 2025
Successfully marketing brands in the building and construction industry is hard work for building materials companies. Partnering with a marketing firm is often a critical component for getting there.
May 1, 2025
In the building and construction industry, building materials manufacturers that lack a robust digital experience built for mobile will inevitably lose out to competition that does.
April 15, 2025
Marketing a trade association in 2025 comes with unique challenges driven by rapid shifts in technology, member expectations, and industry competition.
March 31, 2025
The data center industry in the United States is experiencing unprecedented growth. The latest American Institute of Architects (AIA) 2025 Consensus Forecast of construction growth shows the data centers construction segment projected to grow by 21.9% in 2025 and another 14.6% in 2026.
March 21, 2025
Marketing for building materials trade associations in 2025 will focus on digital innovation, sustainability, advocacy, and industry education. Here are the key trends shaping the landscape.
March 17, 2025
Much like building a single-family home or commercial building, you need to lay the foundation before you start selecting and installing cladding, windows, and insulation. Undertake the same critical exercise before choosing an agency partner to help you up the ante with your PR efforts.
October 22, 2024
Brands that compete and sell products globally focus their energies on developing a global identity. Consider the marketers for brands such as Pepsi, a renowned cola that, realistically, does not need to market its products uniquely to each region of the country.
September 17, 2024
Think about the last time you left your office or your home – or anywhere – without your mobile device. Chances are the moment you realized you had forgotten it, you turned around to retrieve it. Be without your device for even a few hours? Unthinkable these days.
August 19, 2024
An extraordinarily tight presidential race between two candidates whose economic policies will impact B2B businesses. The ongoing challenge of adapting to – and adopting – artificial intelligence. A skilled labor shortage in many industrial sectors.
August 7, 2024
At first blush, email marketing might seem simple. Create a list, design a few emails, and hit send. That should drive engagement and generate leads, right? Think again.
July 23, 2024
Once the domain of lifestyle and consumer brands, influencer marketing has made significant inroads into B2B marketing. Today, influencer strategies have the power to deliver value for brands in the building and construction industry.
July 11, 2024
As a marketing agency focused on B2B marketing for many of our clients, we sought an AI-perspective on current B2B trends. Part one of our analysis focuses on the top 10 B2B marketing trends today. Following is the ChatGPT perspective along with a practical point-of-view from BLD Marketing.
May 14, 2024
Performance marketing is a crucial aspect of the overall digital marketing strategy for building products manufacturers, and it is reshaping how businesses reach and engage with their audiences, whether they are architects, specifiers, builders, developers, or all of the above.
January 11, 2023
Exhibiting at trade shows has been a marketing strategy staple for building materials brands for decades: showcasing products, building relationships with new and existing prospects and customers, and giving the industry a peek behind the curtain into what is new and innovative at your organization.
August 4, 2022
Sustainability is having a significant impact on product selection in the building materials industry. The effects of these choices are evident on buildings being constructed around the world.
June 23, 2022
BLD Marketing has been dedicated to the building and construction category for more than two decades. We exclusively service building materials brands and have added several new clients to our roster over the past two years since our ownership and name change. This effort is all aimed toward building our brand into a results-oriented, digital marketing firm serving both the commercial and residential building materials markets. We have experienced significant growth recently and have interacted with a number of brands in the category to determine their needs and how we can best help them. Here’s what we have learned.
March 23, 2022
As a building products manufacturer, your company should have a carefully crafted brand voice that helps to define who you are in the marketplace.
January 27, 2021
As a building materials manufacturer (BMM), you know the drill. It is one you have likely conducted every year when it came time to lock down your marketing budget. Carefully select which industry trade shows make sense for your company. Then, determine the size and scope of your exhibit or your booth, design it, build it, and ship it.
May 19, 2020
In order to be impactful and add value, today’s building materials sales professionals must become trusted advisors to primary influencers (like architects) for product specification and selection.
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